How to Add Google Analytics to Your Website

Edited by Yellowkippy, Nicole Willson, EuroFight, Maluniu and 1 other

Google Analytics is an designed by Google that tracks metrics or statistics of a particular website. By adding Google Analytics to your website, you can track the amount of visitors to your website, the keywords they used to find your website, the names of search engines or other websites that referred visitors to your website and more. Adding Google Analytics to your website may be useful if you want to increase traffic and improve conversion rates, among other metrics. Here are steps on how to add Google Analytics to your website.

Edit Steps

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   Sign up for Google Analytics. Visit www.google.com/analytics/ to sign up or sign in to Google Analytics with your Google username and password. Click on "Access Analytics" or click on "Create an account now" if you do not have a Google account.
   • Add your website information. If you are signing up for the first time, you will be required to type in your website address, an account name for your website, your country, and your time zone in addition to your contact information.
   • Accept the user agreement. You will be asked to read and accept the user agreement for Google Analytics before you can finish creating an account for Google Analytics.
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   Access your tracking code. The tracking code is a string of HTML code you will copy and paste on every page of your website you want to track statistics for.
   • Locate the tracking code upon signing up for Google Analytics. After accepting the user agreement, you will be taken to a page that contains the HTML tracking code for your website.
   • Locate the tracking code upon logging in to your account. If you are already signed up for Google Analytics, you will be taken to the Overview page that shows your website accounts. Select the account you want and from the Actions column, click on Edit. In the top right section of the Main Website Profile Information box, click on "Check Status." You can find your tracking code underneath "Instructions for adding tracking."
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   Add the tracking code to your website. Copy the tracking code and paste it into the HTML of your web page just before the closing head tag.
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   Verify your tracking code works properly. To make sure Google Analytics will begin tracking your website data, return to the Overview page that shows your website accounts. Select the account you want and from the Actions column, click on "Edit." In the top right section of the Main Website Profile Information box, click on "Check Status." In the Tracking Status Information box, you will be able to verify whether or not your tracking code was properly installed.
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   Allow 24 hours for Google Analytics to begin tracking your website data.

How to Create a Filter in Google Analytics

Create a Custom Filter

Edited by Maluniu, Maniac, Riho_Rannamae, Abhishek

Google Analytics is a service that allows you to view detailed information and statistics about users and their behavior when they visit your website. Filters in Google Analytics can be set up to exclude, include, or filter specific data in your Analytics reporting. For example, you can create a filter that excludes your editor's Internet Protocol (IP) address if they visit your website daily to make changes. You can also create a filter that excludes data from visitors in other cities if your website caters to a local demographic. Google Analytics gives you the option to create a predefined filter with values that have already determined, or a custom filter that allows you to specify multiple advanced preferences. Continue reading to learn more about how to create a predefined or custom filter in Google Analytics.

Edit Steps

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   Visit the Google Analytics website listed in the Sources section of this article to log in to your account.
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   Click on "Access Analytics" or log in with your username and password in the fields provided.
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   Click on "Filter Manager" below the Website Profiles section.
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   Click on the "Add Filter" link in the upper-right corner of the Filter Manager box.
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   Type a name for your filter in the "Filter Name" field.
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   Create a predefined filter or custom filter.
   • Predefined filters allow you to filter report data from a specific domain, specific IP addresses, or specific directories on your website. For example, if your website sells athletic products but you just want to view report data for the directory that sells athletic shoes, you can choose to exclude all other directories.
   • Custom filters have advanced options that allow you to customize your filters, such as including or excluding visitors based on the browser they use, their connection speed, their geographical location, and more. For example, if you are organizing a local sporting event through your website, you can filter visitors from your city.
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   Select the radio button for "Predefined filter."
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   Select a filter type by selecting your preference from the drop-down menu.
   • You can choose to exclude or include traffic from domains, traffic from IP addresses, or traffic to subdirectories.
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   Enter the domain name, IP addresses or subdirectory name by typing it into the corresponding field.
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    Select the website profile that you want to apply the filter to from your list of available profiles and click on "Add."
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    Click the "Save changes" button to apply your new filter settings.

How to Find Your Google Analytics Code

Edited by G34rs0fw4rrr, Maluniu

Google Analytics is a free online program you can use to track how well your website is doing. Among the items you can see include: the number of visitors your website receives, where visitors are located, any keywords used to find your site, what browser visitors are using, how long visitors stay on your site, what page visitors use to find your site, and what page visitors are on when they choose to leave your site. All of this is valuable information in terms of search engine optimization, but before you can make use of it, you must first learn how to find your Google Analytics code and how to properly install it on your website.

Edit Steps

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   Log in to your Google Analytics account. If you do not have an account, visit: Google.com/analytics to get started. Click the "Create account" option, and follow the on-screen steps to continue.
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   Select the account with the profile you are trying to locate the tracking code for. You can do this from the "Overview" screen you will see after logging in.
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   Click "Edit" in the "Actions" column for the profile you have selected.
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   Click "Check Status" located in the "Main Website Profile Information" menu. This will tell you whether or not the Google Analytics tracking code is properly installed and gathering information about your website.
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   Scroll down until you see the "Instructions for Adding Tracking" portion of the page. You will find a text box where your tracking code will be displayed.
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   Copy this code, and paste it into the appropriate section of your website code. If you are using the JavaScript or JS code, the tracking code should be placed before the closing body tag that looks like this: < /body > (without the spaces). If you are using the asynchronous code, you should place it directly before the closing head tag that looks like this: < /head > (without the spaces). You can choose which type of code, as they will both produce the same result.