How to Create a Filter in Google Analytics

Create a Custom Filter

Edited by Maluniu, Maniac, Riho_Rannamae, Abhishek

Google Analytics is a service that allows you to view detailed information and statistics about users and their behavior when they visit your website. Filters in Google Analytics can be set up to exclude, include, or filter specific data in your Analytics reporting. For example, you can create a filter that excludes your editor's Internet Protocol (IP) address if they visit your website daily to make changes. You can also create a filter that excludes data from visitors in other cities if your website caters to a local demographic. Google Analytics gives you the option to create a predefined filter with values that have already determined, or a custom filter that allows you to specify multiple advanced preferences. Continue reading to learn more about how to create a predefined or custom filter in Google Analytics.

Edit Steps

1. 
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   Visit the Google Analytics website listed in the Sources section of this article to log in to your account.
2. 
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   Click on "Access Analytics" or log in with your username and password in the fields provided.
3. 
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   Click on "Filter Manager" below the Website Profiles section.
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   Click on the "Add Filter" link in the upper-right corner of the Filter Manager box.
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   Type a name for your filter in the "Filter Name" field.
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   Create a predefined filter or custom filter.
   • Predefined filters allow you to filter report data from a specific domain, specific IP addresses, or specific directories on your website. For example, if your website sells athletic products but you just want to view report data for the directory that sells athletic shoes, you can choose to exclude all other directories.
   • Custom filters have advanced options that allow you to customize your filters, such as including or excluding visitors based on the browser they use, their connection speed, their geographical location, and more. For example, if you are organizing a local sporting event through your website, you can filter visitors from your city.
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   Select the radio button for "Predefined filter."
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   Select a filter type by selecting your preference from the drop-down menu.
   • You can choose to exclude or include traffic from domains, traffic from IP addresses, or traffic to subdirectories.
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   Enter the domain name, IP addresses or subdirectory name by typing it into the corresponding field.
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    Select the website profile that you want to apply the filter to from your list of available profiles and click on "Add."
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    Click the "Save changes" button to apply your new filter settings.